At only 21, Nya Gabrielle Peets is well on her to making herself a household name. In addition to being a full time student and freelance publicist, Ms. Peets, is also founder of a new public relations blog Branded Business. Launched on September 25, 2013, Branded Business, spotlights and follows celebrities and various media venues publicity stunts and how these stunts are used to expand their brands. “Studying PR it has forced me to focus on my craft.. People hear about publicity stunts, but do not really know the extent of it.”
When not focused on any of her current projects, Nya loves to indulge in documentaries and biographies.Hailing from Montclair, a small city in New Jersey, she hopes one day to have her own successfully branded PR agency. “I want all the right people to recognize me as the go-to publicist,” says Peets.
Interested in becoming a brand but don’t know where to start? “Don’t be afraid to be different! Take a chance and shake things up, she says. It’s pay to find yourself alone among success, because mediocrity is for the masses.”